Did WWE Just Kill “Sports Entertainment”?

Posted: 03/09/2022 in WWE
Tags: , , , , , ,

Triple H might’ve just killed the longstanding “sports entertainment” mantra spewed by WWE.

The company’s official Twitter account joined a bandwagon trend doing the rounds that sees organisations describe themselves in just one word. That might’ve stumped ex-boss Vince McMahon, because which word would he choose? “Sports” or “Entertainment”?

Hunter didn’t need any of that: ‘The Game’ picked “wrestling“.

It didn’t take long for comments to come pouring in from fans overjoyed to see WWE embrace professional wrestling after decades of kinda/sorta pretending that they do something different to everyone else in the industry. This, if you believe the fanbase, is a giant leap forwards from Trips.

It’s certainly eye-catching, because WWE previously shied away from using terms like “wrestling”, “pro wrestling” and even “wrestler” to describe its own product. Triple H, a man often viewed as a traditionalist who adores the medium, apparently wants those days to end.

This tweet piggybacks on workers calling themselves wrestlers and commentators using the word “wrestling” on major programming like Raw and SmackDown recently. So, it seems Vinnie Mac’s staunch refusal to embrace wrestling in favour of “sports entertainment” has ended.

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